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    BUSINESS BTEC Y1 NQF

    Back to 'Unit 2'

    Topic outline

    • A : Introduction to the principles and purposes of marketing

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      • A1 : The role of marketing

        • File icon
          A1 The role of marketing File
        • File icon
          Marketing Objectives File
        • File icon
          Ch 28 Effective Marketing and LUSH CASE STUDY File
        • File icon
          A1 Link to Guardian Burger Market article File
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          A1 Market Segments additional resource File
        • File icon
          Socio-economic groups info ppt File
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          JAM objectives File

      • A2 : Influences on marketing activity

        • File icon
          A2 Influences on Marketing Activity File
        • File icon
          Simply Nature case study and questions File
        • URL icon
          Helpful information about ETHICS, LEGAL and ENVIRO influences URL
        • URL icon
          Helpful information about PEST influences URL
        • URL icon
          What is the EU and the SINGLE MARKET? URL
        • Folder icon
          What is BREXIT? Folder
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