Topic: B : Using market research information | BUSINESS BTEC Y1 NQF | GoL

Topic outline

B : Using market research information

Collapse all Expand all
- B1 : Purpose of researching information to identify the needs & wants of customers
  - B1 Purpose of researching information File
- B2 : Research methods and use
  - Kellogg's Case Study File
  - B2 Research Methods and Use File
- B3 : Developing the rationale