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BUSINESS BTEC Y1 NQF
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Back to 'Unit 2'
Topic outline
C : Planning and developing a marketing campaign
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C1 : Marketing campaign activity
C1 Marketing Campaign Activity
File
C2 : The marketing mix
Marketing Mix Introduction
File
The Marketing Mix PRODUCT
File
The Marketing Mix PRICE
File
The Marketing Mix PLACE
File
The Marketing Mix: PLACE AND DISTRIBUTION
File
The Marketing Mix PROMOTION
File
The Marketing Mix - The Other 3 Ps
File
Promotion Information Sheet
File
Successful product launches
URL
2018 product of the year awards
URL
Breakthrough products - Nielsen
URL
Minimalist packaging
URL
Creative packaging ideas
URL
7P's video
URL
Product key terms and research activity
File
Costs of Promotional Methods Research Task
File
PRICE video: Cost based pricing strategies
URL
PRICE Video: Price Skimming
URL
PRICE Video: Penetration Pricing
URL
PLACE Video: What are distribution channels?
URL
C3 : The marketing campaign
C3 The Marketing Campaign
File
C4 : Appropriateness of the marketing campaign
C4 Appropriateness of the Marketing Campaign
File