BRANDING YOURSELF - Logo Design and Business Card Project
BRANDING YOURSELF - LOGO DESIGN AND BUSINESS CARD PROJECT
This project is about branding for yourself as a designer. Essentially you are going to create a visual identity for yourself, starting with designing a logo design and business card design to promote yourself as a designer/artist. Be creative in your approach and make it unique to you.
RESEARCH AND TYPOGRAPHY EXPLORATION
- Side 1: Full A3 page of business card and logo design research. Use Pinterest to source images. Analyse your research.
- Side 2: Typography exploration of your name (example available to download below). You are to explore a range of typography that could be used for your business card. This should be completed, printed A3 and mounted into sketchbook on left side of a double page spread (see above guide).
*There is an illustrator file (Your Name Typography Exploration A3 guide template.ai) template guide for anyone who needs help with layout - download below. This page should include variations of your name exploring different typefaces; signature of your name; QR code (optional); your full name/first name/initials/nicknames/designer name to be digitally drawn in Adobe Illustrator/Photoshop using a drawing tablet; colour palette.
- Side 2 (continued) Create and present a variety of off-screen lettering of your name using pens, pencils, inks, paints on a range of strips of papers (cartridge, newsprint, brown packaging, grey sugar paper, cream, tracing paper). I recommend that you scan in your off-screen typography to edit and manipulate your designs in Photoshop/Illustrator, print and present on the same page.
LOGO DEVELOPMENT
- Side 3: A3 page of logo design development to consist of
- FLAP - Full A4 or A5 page of initial sketches of logo designs - You are to hand draw initial designs of logos for you as a designer. Scan this page after completed.
- FLAP - You are to digitise a minimum of 10 of your initial sketches using Illustrator, referencing the style of a designer (e.g. David Carson, Jason Little, Matisse, Jasper Johns etc.) or a movement (e.g. Bauhaus, Constructivist, Memphis, Punk etc.); print these designs onto a tracing paper flap.
- A3 Illustrator document - Select 5 of your strongest digital logo designs from the flap and develop each design 6 times (see examples of this below).
*Please visit this Dropbox folder to see different examples of logo design trends - this can help you when you are developing your digital logo designs: LOGO DESIGN TRENDS https://www.dropbox.com/sh/2evuqvss4nzyp0h/AAChhT2pnJGMGDS14pUS-i0ja?dl=0
BUSINESS CARD DEVELOPMENT
- Side 4: First Page of Business Card Designs - A3 page of initial business card designs, to consist of both portrait and landscape designs exploring a range of designs for your business card. You can create 3-5 fresh, new and exciting designs, referencing the style of a designer/movement. For the rest of your designs, you can use and tweak your existing designs from previous projects such as Bauhaus, David Carson, Neville Brody, Jasper Johns, El Lissitsky etc.
- Side 5: Second Page of Business Card Designs - A3 page of business card development - At this stage, decide whether you want your business card designs to be portrait or landscape. Now select 3 of your strongest designs from previous page and develop each design 5 times. Note: you may need to edit your design to convert it from portrait to landscape or vice versa. *Examples and templates available below
+ flaps/tabs on the side showing off-screen mixed media versions of your developed business card designs (attach to Side 5).
- Side 6: Third Page of Business Card Designs - A3 page of layout and composition of your final business card design - select your strongest design from previous page and explore a range of layouts and compositions. Consider using typographic systems, rule of thirds, golden ratio etc. *see examples below
- Final Business Card Designs to be attached to Side 6 - Create concertinas/flaps/tabs to present your final business card designs + other tests. Print and make your final business card design using various papers, cards, plastics, wood etc. Analyse and evaluate your final business card design. (Suggestion: you could professionally print your final design using Vista Print or Moo - check with your teacher first before doing so.)