Introduction to DADA
DADA
FOR UPDATED DADA PROJECT, PLEASE SEE 'FILES' SECTION ON YOUR TEAMS GROUP, WHERE YOU WILL SEE UPDATED INSTRUCTIONS, EXAMPLES AND DEMONSTRATION VIDEOS.
For the DADA exploration 2 A3 sides, students experiment with a mixed media collage approach (some designs combined with digital transparent overlays) to create a series of designs inspired by DADA artworks. Students will consider the following when creating their DADA inspired designs.
https://www.tate.org.uk/art/art-terms/d/dada
Overview:
Side 1 of DADA project
- Create designs inspired by Dada reference images. The content of the designs can be related to the DADA movement and/or to promote yourself as a designer, include letters from your name or your chosen creative role e.g. Graphic Designer, Illustrator, Animator, Architect, Fashion Designer etc.
- Develop skills using letter stamp printing (use rollers) with black/red/white acrylic paint on different surfaces.
- Explore the process of deconstruction and reconstruction to create designs (e.g. creating letter stamp prints, cutting them into sections and using them to create a new design, inspired by DADA artwork)
- Experimental approach - Learning about how you can use a reference image for inspiration, and create your own design but using different materials and techniques (AO2).
- The DADA movement is linked to breaking the rules in art and design. Students are encouraged to be open to experimenting and creating a series of designs with mixed media, pushing the boundaries of design.
Tasks for Side 1
(A) On brown packaging paper. Use the process of letter stamp printing, deconstruction and reconstruction to create a design in the style of this Dada reference. You will need black acrylic paint, rollers, letter stamps, hairdryer (optional), scissors, glue, brown packaging paper, approx. A7 size.
DADA reference: image left. Design inspired by DADA reference: image right.
(B) Firstly, on A6 white cartridge paper. Use the process of letter stamp printing to create a design inspired by the Dada reference. You will need black acrylic paint, rollers, letter stamps, hairdryer (optional).
Next, create a transparency overlay - Use Adobe Illustrator to create a digital design (Dada related fonts available to download via Godalming Online - consider using the fonts in your design), to be printed onto transparency paper (e.g. thin tracing paper), trim to A6 size and overlay on top of the white cartridge.
DADA reference: image left. Design inspired by DADA reference: image right.
(C) Firstly, on brown packaging paper (approx. 18cm x 18cm). Use the process of letter stamp printing to create a design inspired by the DADA reference. You will need red acrylic paint, rollers, letter stamps, hairdryer (optional).
Next, create a transparency overlay - Use Adobe Illustrator to create a digital design (Dada related fonts available to download via Godalming Online - consider using the fonts in your design), to be printed onto transparency paper (e.g. thin tracing paper), trim to 18cm x 18cm size and overlay on top of the brown packaging.
DADA reference: image left. Design inspired by DADA reference: image right.
(D) On A6 cream cartridge. Approach this task by repeating the process of letter stencils using a sharp soft pencil (e.g. 4B), and layering with masking tape. Complete piece by block filling sections of typography using black sharpie/marker pen, exploring the contrast between dark (black) and light (white) values.
DADA reference: image left. Design inspired by DADA reference: image right.
(E) On A6 white cartridge. Collage making, take inspiration from the Dada reference image. Materials and equipment available in the department, including magazines, newspapers etc.
DADA reference: image left. Design inspired by DADA reference: image right.
(F) On A6 white cartridge. Collage making, take inspiration from the Dada reference image. Materials and equipment available in the department, including magazines, newspapers etc.
DADA reference: image left. Design inspired by DADA reference: image right.
Side 2 of DADA project
- Create designs inspired by Dada reference images. The content of the designs will be about you as a designer - consider using the following: include letters from your name, your chosen creative role e.g. Graphic Designer, Illustrator etc., where you are from, your skills and creative interests, numbers etc.
- Experimental approach - Learning about how you can use a reference image for inspiration, and create your own design but using different materials and techniques (AO2).
- Create a series of DADA inspired designs a mixed media collage and digital approach.
- The designs could feature other text e.g. where you are from, your interests, your skills related to your creative role or numbers.
- Explore using Adobe Photoshop filters for one of your designs.
Tasks for Side 2
(A) Use Adobe Illustrator to create a digital design (approx. 11cm x 16cm), inspired by the Dada reference image. Use bold san-serif typography. Print onto brown packaging paper and trim to size (approx. 11cm x 16cm).
DADA reference: image left. Design inspired by DADA reference: image right.
(B) Collage making, take inspiration from the Dada reference image. Materials and equipment available in the department, including magazines, newspapers, masking tape, letter stamp printing, typewriter etc.
DADA reference: image left. Design inspired by DADA reference: image right.
(C) Collage making, take inspiration from the Dada reference image. Materials and equipment available in the department, including magazines, newspapers, masking tape, letter stamp printing, typewriter etc.
DADA reference: image left. Design inspired by DADA reference: image right.
(D) Use Adobe Photoshop and apply 'filters' to the design created in Task C of side 2 (e.g. above right).
You are to scan your collage design from Task C of side 2. Open the scanned file in Photoshop and apply a 'filter' to your design.
Applying Adobe Photoshop Filter instructions:
(please ask technician if you need technical support with this task)
STEP 1
As shown in the demonstration during lesson. You are to scan one of your mixed media designs from side 2 of your DADA project. Scan your design on the 'college spock' printer using the 'scan to email' function (ask technician for assistance if required). Download and save your scanned design which will save as a PDF. Save it to your 'Graphics' folder in your user area on the computer.
STEP 2
Next, Open Adobe Photoshop. Create A4 portrait document. Go to the folder where you have saved your PDF scan and drag the PDF from the folder onto the new Photoshop document you have created.
STEP 3
Apply a filter > Go to top menu bar > Filter > Filter Gallery >
STEP 4
A window will pop up for you to select a filter to apply to your design - you are to explore using the 'monochrome' filters, which can be found under the 'Sketch' folder to the right of the pop up window >
STEP 5
Suggestion: Try the filters 'Chalk and Charcoal' or 'Reticulation' > click on one of the filters and use the sliders on the right side of the pop up window to edit the settings of the filter. As a designer, you are to decide what settings you would like to have for your filter >
STEP 6
Finish applying the Photoshop filter to your design by clicking 'OK' top right corner of the pop up window >
STEP 7
You are to copy and paste your new filtered design from Photoshop to Illustrator by... CTRL+A for windows to select all of your design (or CMD+A for mac) > CTRL+C to copy (CMD+C for mac) > go to Illustrator and create A3 portrait document > CTRL+V to paste (CMD+V).
NEXT
Repeat these steps 3 more times, explore using different Photoshop monochrome filters. Once you have copied and pasted all of your 4 filtered designs from Photoshop to your A3 Illustrator document, you may need to resize or mask your designs so that you can present them neatly as part of side 2 of your DADA project. Print your monochrome filtered designs onto white cartridge paper (see the examples of task, use as a guideline to help you neatly present your work).
- During experimental Introduction to DADA, students have learned from the DADA experimental approach, breaking the rules in art and design and pushing the boundaries of design.
- To complete the DADA exploration, students will use their knowledge and understanding of the DADA style to create a large DADA inspired stamp design, using a mixed media collage approach.
- Students have been provided with a large laser-cut stamp. Students are to create their own DADA inspired postage stamp design and present it on the laser-cut.
- Students learn about how to put their designs into context and giving them a purpose e.g. instead of creating a DADA inspired artwork, students are creating a design, which could then be used to create a letter postage stamps (for envelopes/postage).
- The large letter postage stamp is to be created with a mixed media collage approach, assorted papers, incorporating text, numbers, use bold interesting layout and composition, letter stamp printing, typewriter, transparency overlays etc.
DADA reference: image left. Letter stamp design inspired by DADA reference: image right.
Presentation
- The DADA designs are to be presented in the A3 book (ideally across 2 sides, however, the designs could be presented across 1 page - please discuss this with teacher). As a guide, the DADA designs could be presented on pages 8 and 9.
- Include tracing paper flap of annotation with your reflections about your designs (size 10pt font) - please visit this link to help you with your annotations: Guide to writing about designs https://online.godalming.ac.uk/mod/resource/view.php?id=70171
Notice
For this task, you will be using a range of mixed media including paint and the paint rollers. Please respect other students, staff and the studio and clean up your equipment after use, and return to the correct place in the studio. A sink is available for you to use when cleaning equipment (e.g. rollers), which can be located in the Product Design workshop next door. If you are using an appron, please put it back neatly on the hook. Thank you.
Reference images
Additional reference images available via Pinterest https://www.pinterest.co.uk/armandcordero/dada-inspiration/
To promote your 50/50:
Research to strengthen your knowledge and understanding of the DADA movement
https://nazablogger.wordpress.com/2017/01/26/dada-and-graphic-design/
DADA inspired typography
